An explainer video is a brief video (one to three minutes) that introduces people to your company or item and discusses exactly what you perform in an amusing and engaging way. An explainer isn't really an ad or a sales pitch, although they normally consist of a call to action. It's an introduction developed to obtain prospective consumers interested enough in your business to wish to discover more - and possibly eventually transform.
In reality, explainer videos are proven to assist increase conversions - sometimes by as much as 80 percent. Video engages consumers; according to one study, more than 90 percent of clients think that video is valuable to decision-making, and 64 percent of users are most likely to buy an item online after viewing a video. Why is this the case? Well, video has a few advantages over other types of marketing.
With that in mind, the actual procedure of making an explainer isn't that challenging, specifically because there are a lot of tools like online animation makers or storyboard software to assist you. The most challenging - and probably important - part of the process is the advancement of the script.
Once you have a script, the animation itself doesn't have actually to be made complex. An easy whiteboard video or two-dimensional animation can get the task done. Focus on getting your message throughout, being entertaining, and offering customers what they need, and your explainer video can help take your startup to a whole new level.