An explainer video is a brief video (one to 3 minutes) that presents people to your business or product and explains precisely what you do in an entertaining and engaging way. An explainer isn't an advertisement or a sales pitch, although they generally consist of a call to action. It's an intro developed to obtain possible consumers interested enough in your business to wish to find out more - and maybe ultimately transform.

In reality, explainer videos are shown to help increase conversions - sometimes by as much as 80 percent. Video engages clients; according to one survey, more than 90 percent of clients think that video is practical to decision-making, and 64 percent of users are most likely to purchase an item online after watching a video. Why is this the case? Well, video has a few benefits over other types of marketing.

With that in mind, the real process of making an explainer isn't that difficult, particularly considering that there are lots of tools like online animation makers or storyboard software application to help you. The most tough - and perhaps essential - part of the procedure is the development of the script.

As soon as you have a script, the animation itself does not need to be made complex. An easy whiteboard video or two-dimensional animation can finish the job. Focus on getting your message across, being entertaining, and offering customers what they require, and your explainer video can assist take your startup to an entire brand-new level.