Explainer Video

Explainer Videos

What is an Explainer Video?

Marketing strategies change over time and video marketing strategies are no exception. As people get busier, their time and attention for other things get shorter too. The marketers have adjusted their methods according to consumer behavior.

Don't create long videos about a product or brand that people will ignore. Create short clips that catch consumers’ attention and establish engagement. That’s why explainer videos became popular. Explainer videos are short video clips that run for only two minutes or less. Use fun, creative themes to grab consumers’ attention. Be strategic with your script to convey promotional messages.

Explainer videos focus on one of two things. How your product works or how it will help target consumers address their needs and desires.

Explainer Videos are Focused

An explainer video is a brief video (one to 3 minutes) that introduces people to your business or item and describes precisely what you carry out in an amusing and compelling manner. An explainer isn't really an advertisement or a sales pitch, although they generally include a call to action. It's an introduction designed to obtain potential consumers interested enough in your business to wish to find out more - and maybe eventually convert.

In fact, explainer videos are proven to help increase conversions - sometimes by as much as 80 percent. Video engages customers; inning accordance with one survey, more than 90 percent of consumers believe that video is valuable to decision-making, and 64 percent of users are most likely to buy an item online after viewing a video. Why is this the case? Well, video has a couple of benefits over other kinds of marketing.

With that in mind, the real procedure of making an explainer isn't really that difficult, specifically because there are plenty of tools like online animation makers or storyboard software application to assist you. The most challenging - and probably important - part of the procedure is the advancement of the script.

When you have a script, the animation itself does not need to be complicated. A basic whiteboard video or two-dimensional animation can do the job. Concentrate on getting your message throughout, being amusing, and providing customers what they require, and your explainer video can help take your start-up to a whole brand-new level.

explainer videos aim to:

Increase Brand Awareness: Explainer videos use visual and audio elments to capture your Brand’s personality. Viewers remember your business name and develope a positive feeling toward it.
Explain the Purpose and Goals of Your Business: There is no better way to make people understand your goals than to explain them in an engaging way. Explainer videos use straightforward approaches that minimize fluff. They let the audience process only the important details and avoid confusion.
Improve Your Business’ Online Visibility: Explainer videos attract more traffic to your business website. You place videos on important pages that need traffic.
Provide Useful Information: More than explaining your business goals and purposes. Explainer videos can provide information about your product that consumers can use. When people understand a products uses, they are more willing to buy.
Increase Conversions: Your business can only profit from your explainer videos when the viewers buy. Explainer videos use prompts in the script that persuade the viewers to click the “buy” or “add to cart” button.

There are various sub categories of Explainer Video. These include: Animated Explainer, Animated Explainer Video, Animated Video, Blackboard Video, Chalkboard Video, Doodle Animation, Doodle Video, Drawing Animation, Drawing Video, Drawn Typography, Sketch Video, Whiteboard, Whiteboard Animation

Visit our Friends at http://www.whiteboard.video/Explainer for more information.

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