Explainer Video

Explainer Videos

What is an Explainer Video?

Marketing strategies change over time and video marketing strategies are no exception. As people get busier, their time and attention for other things get shorter too. The marketers have adjusted their methods according to consumer behavior.

Don't create long videos about a product or brand that people will ignore. Create short clips that catch consumers’ attention and establish engagement. That’s why explainer videos became popular. Explainer videos are short video clips that run for only two minutes or less. Use fun, creative themes to grab consumers’ attention. Be strategic with your script to convey promotional messages.

Explainer videos focus on one of two things. How your product works or how it will help target consumers address their needs and desires.

Explainer Videos are Focused

An explainer video is a brief video (one to 3 minutes) that presents people to your company or product and discusses exactly what you carry out in an amusing and engaging way. An explainer isn't really an advertisement or a sales pitch, although they normally consist of a call to action. It's an introduction created to obtain prospective consumers interested enough in your business to want to find out more - and maybe ultimately transform.

In truth, explainer videos are shown to assist increase conversions - in some cases by as much as 80 percent. Video engages consumers; according to one study, more than 90 percent of clients think that video is helpful to decision-making, and 64 percent of users are more most likely to purchase an item online after enjoying a video. Why is this the case? Well, video has a couple of advantages over other types of marketing.

With that in mind, the actual process of making an explainer isn't that tough, especially given that there are plenty of tools like online animation makers or storyboard software to assist you. The most difficult - and arguably important - part of the process is the advancement of the script.

Once you have a script, the animation itself does not have to be complicated. A basic whiteboard video or two-dimensional animation can get the task done. Concentrate on getting your message throughout, being amusing, and providing clients what they need, and your explainer video can assist take your startup to a whole brand-new level.

explainer videos aim to:

Increase Brand Awareness: Explainer videos use visual and audio elments to capture your Brand’s personality. Viewers remember your business name and develope a positive feeling toward it.
Explain the Purpose and Goals of Your Business: There is no better way to make people understand your goals than to explain them in an engaging way. Explainer videos use straightforward approaches that minimize fluff. They let the audience process only the important details and avoid confusion.
Improve Your Business’ Online Visibility: Explainer videos attract more traffic to your business website. You place videos on important pages that need traffic.
Provide Useful Information: More than explaining your business goals and purposes. Explainer videos can provide information about your product that consumers can use. When people understand a products uses, they are more willing to buy.
Increase Conversions: Your business can only profit from your explainer videos when the viewers buy. Explainer videos use prompts in the script that persuade the viewers to click the “buy” or “add to cart” button.

There are various sub categories of Explainer Video. These include: Animated Explainer, Animated Explainer Video, Animated Video, Blackboard Video, Chalkboard Video, Doodle Animation, Doodle Video, Drawing Animation, Drawing Video, Drawn Typography, Sketch Video, Whiteboard, Whiteboard Animation

Visit our Friends at http://www.whiteboard.video/Explainer for more information.

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